Company Overview & Corporate Structure
The Don Dragon Group was founded in 1999 as Zhejiang Don Dragon Import & Export Co., Limited by Mr Guoqiang (Jack) Huang and his wife Ms Xiaoli (Rose) Wang. Thomas Bryson will be the ultimate holding company for the business of the Don Dragon Group located in Shaoxing, Zheijiang Province in China. The current corporate structure of Thomas Bryson International Limited is shown in the diagram below:
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Operations and Future Focus
The Company currently manufactures and distributes fabrics, apparel, garments, home textiles and home décor domestically and around the world, primarily to Europe, USA, South America and South Africa.
Over the past few years, the manufacture of products in Thomas Bryson has been diversified. Production is now based in China, generally being outsourced to other Chinese companies, but occasionally outsourced to other countries in Asia. Products are distributed internationally via its agents in Brazil, USA, South Africa and Portugal.
The materials for production are sourced all over the world, and turned into final products on the basis of the most economical place for value-add. For example, the Company buys cotton from Egypt, and turns the cotton into yarn and fabric in China where the fabric is dyed, processed and cut according to designs from Europe. The fabric is then shipped to Brazil or Portugal where it is finished into the final product (made to customers' orders on the Company’s own brands), before shipping to retail outlets.
The Company has recognised the impact of the changing dynamics of the expanding Chinese economy with rising labour costs and an appreciating RMB on its profitability, both in the short term and the longer term, and has adopted a business model based on meeting today's ever increasing competitiveness. The business model enhances the Company's ability to manage continuous change and to adopt new strategies quickly in order to adapt to market changes.
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Growth Strategy
Thomas Bryson has clear growth strategies to increase its future revenue, based on organic growth and acquisitions.
Growth Strategy |
Plan |
Branding Strategy |
The Company intends to expand the penetration of its brands around the world, targeting the market space of home textiles. Its brand development strategy is focused on:
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Roll out of Thomas Bryson Stores |
The Company intends to roll out 5 Thomas Bryson specialty stores both in China and progressively in selected cities around the world. |
Supply chain management |
The Company intends to streamline its supply chain management systems, primarily by increasing its distribution points. |
Strategic acquisitions and synergies |
The Company's two-pronged acquisition strategy will focus on:
To complement its acquisition brand development strategy, the Company is committed to establishing and continuing to realise synergistic benefits in its operations, which will be fundamental to building the profitability of the Company. |
Location
Thomas Bryson's main production facility is based in Shaoxing, one of the major cities in the South of the Yangtze River Delta, and one of the top economic zones in China. Shaoxing is the centre of the textile industry in China, and home to the largest textile market in Asia.
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Domestic and International Distribution
Thomas Bryson has four stand alone distribution centres in Brazil, Portugal (servicing Europe), South Africa and the USA. These centres are operated by its country agents, who also act as distributors for the Company’s products in the regions in which they are based.
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Research and Development Strategic Alliances
Thomas Bryson is continuously engaged in research and development to not only enhances the quality of its existing products, but also to develop new products.
In conjunction with its strategic alliance partners Thomas Bryson has established an in house testing laboratory and a professional design centre. The Company has also formed research and development partnerships with the Shaoxing Arts & Science Institute, along with a number of other research centres in China. Through these collaborative efforts, the Company is developing new fabrics.